Video MarketingYouTube is as popular as Facebook or Twitter, and people log on to their website almost everyday. It is one of the best ways to market your product, talk to random people service or company because first of all, it is free. And second, it is the best way to show off your product or service because of the freedom that displaying videos provides.
So how do you maximize YouTube as a marketing tool? Here are a few tips.
Each YouTube account is given a profile page. Here you can add a profile photo and enter short information about your company, product or service. Make sure that your profile photo is interesting, be it your company logo, a product shot or a photo that you have used in a current and existing print ad. Make your “about you” info complete yet succinct.
Add “friends” to your YouTube account by informing your existing customers on your email or SMS database of you newly created YouTube account. That way, they can subscribe to your video updates, wherein they will be notified via e-mail of every new video that you post.
In line with this, it is important to make your videos short yet informative. Do not make them look like TV commercials. The best way to promote your product is via videos of testimonials or getting footage showing people actually using your product or service and getting good results with it. Do not make the videos look to canned, or people will get turned off. At the same time, these videos still have to look professionally made.
People can post ratings and comments on your videos. Make sure you monitor these comments and ratings closely. Some people tend to put negative comments or ratings, which of course have to be addressed by your company in order for it to learn from them. However, keeping them on your page will make people doubt the benefits of patronizing your company. So delete them right away, but contact the angry user in order to keep good customer relations.
YouTube also has a tool wherein you can “share” every video that you post with everyone even if they are not on YouTube. When you press the share video button, you can input addresses and YouTube user accounts that you would like to inform of your new video posting. This will reinforce your presence on YouTube even further and this will guarantee that more people will watch your videos in case the people you have previously contacted on your database did not subscribe to your YouTube page.
Maximize all the other free sites that are used for Miami Internet marketing today by interconnecting your YouTube page with your Facebook and Twitter accounts. Update your Facebook and Twitter status updates and posts with YouTube videos, so that users on either social networking platform can click on the video thumbnails, wherein they will get redirected to your YouTube video page.
Make sure you constantly update your videos. Having old videos on your user page will make you look outdated and it might even turn some people off as it will seem like no one is taking care of your marketing. Old videos must be deleted or reposted in order to look fresh again.
Make sure you also tag your videos properly. This ensures that when people type in a certain keyword say for, dandruff shampoo, your brand of dandruff shampoo will come out in the list or results
Now Pay Close Attention –
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